Black Friday Bins
High-velocity weekly video campaigns that translate social media momentum into measurable retail foot traffic.
Project Visual / Screenshot
The Challenge
Black Friday Bins, a retail model dependent on physically driving customers into a store for liquidation events, needed a consistent digital engine to fuel weekly attendance. The challenge was creating high-quality, high-frequency video content that built genuine anticipation and translated into real-world foot traffic—not just vanity metrics.
The Solution
We established a weekly content production loop: cinematic trailers for each upcoming bin event, behind-the-scenes community content, and strategic reels designed to go viral within the local market. This was paired with targeted paid media to amplify organic reach and a consistent posting cadence across Instagram, TikTok, and Facebook.
Process / UI Detail Visual
The Result
The weekly view counts on promotional trailers grew 300% within four months. Most critically, the client reported a direct, measurable correlation between trailer release days and in-store foot traffic spikes, with sellout events becoming the norm rather than an exception.
300%
Growth in Video Views (4 months)
3–5
Weekly Videos Produced
4,200+
Social Followers Gained